6 January 2022

Written by

10 minutes of reading

4 reasons to focus on tone of voice in your company

Tone of voice is how the character of your business comes through in your words, both written and spoken. It’s not about what you say, but rather the way you say it, and the impression it makes on everyone in your audience who reads or hears you

With the right tone of voice we can do a lot for the company:

  • We can approach the public and communicate with our target, for example using a language that is familiar.

  • We can differentiate ourselves from competitors. Through words we can distinguish ourselves from competitors and be remembered for our personality.

Now we will focus on the 4 reasons why the tone of voice is important for your business growth.

Let's see it together.



  1. The first impression


The tone of voice is essential at a time like this, especially if we are talking about a telephone interaction: the voice must be reassuring, to ensure that the interlocutor trusts you and decides to listen to you and give you his attention.


In short: the tone of voice greatly influences the communication and disposition of the listener.


This happens due to a series of sound parameters that act both on a conscious and subconscious level and which join the spoken message (the content of the sentence).


  1. Customer care 


Each reading will have a different influence on the listener, despite the fact that the words are perfectly identical.


Based on the tone of voice that the telephone operator will use, we will find:


  • A customer willing to listen
  • A customer who won't want to hear even a justification

If the person who has a problem calls the service center and receives a bored, monotone, colorless answer from the other end of the phone, they will have a BAD first impression.

centralino in cloud Voxloud


  1. Chat-bot or people


The world has accustomed us to being smart: to access the customer service of many companies we can choose between a classic phone call and a WhatsApp message.


For speed, lack of time and convenience, many of us prefer a message.




Many times instant messaging assistance services can be traced back to "bots" that can only answer the most common questions.


This leads us to appreciate and look for a customer assistant who can answer our doubts: this is where the person comes into play.


Human interaction is fundamental because the clients like to speak and the customer likes to be listened to, he wants to be understood and above all he needs someone to advise him on the right choice to make to solve his problem.


Voxloud helps you to do that easily with the cloud phone system. You can handle calls directly from home, using pc apps or your smartphone.



  1. Customisation



For these reasons, we at Voxloud believe that personalization is very important.


When we send a message to the service center, we expect a fast, immediate response, but also able to really satisfy our request.


The reality is another: usually in these cases a non-personalized chat-bot responds with a pre-packaged message.


Is there a way to overcome all this?


Very often a chat-bot is not able to really solve our problem, so the customer tends to move away from our company and make us bad adv. 


I am sure you have happened to write a negative review of a product / service while sitting at the bar with your colleagues. Very often this happens mainly due to a little functional and personalised customer service.


Detachment and lack of customer care: these are the main causes of the FAILURE of customer service and of a company that barely functions.



But we have the solution to all your problems.


With our cloud phone system you can manage your company with more flexibility. Your customer care can work from all over the world, increasing productivity.


With the cloud phone system:


- There are no activation costs

- No maintenance

- You only pay for what you use

- No penalties

- A simple and intuitive control panel

- No technicians required to manage settings

With the phone system you can eliminate the communication barrier, improving the motivation of your team members and finally eliminating all those cumbersome and inefficient steps.


Best regards,      
Leonardo Coppola